| crucial |
very important; deciding the success or failure of something. |
| firsthand |
from the source; directly. |
| gauge |
to make an estimate of; judge. |
| impartial |
not favoring one more than another; not prejudiced; fair. |
| infer |
to make a guess based on facts and observations; conclude. |
| institute |
to bring into being or set in operation. |
| livelihood |
means of earning or getting what is needed to live. |
| marketing |
advertising and other activities involved in getting people to buy a product or service from a company. |
| mortal |
not living forever; having to die some day. |
| periodic |
happening or appearing at regular times. |
| psychological |
of or having to do with psychology. |
| relevance |
connection or importance to the matter in question; pertinence. |
| shrewd |
clever and careful. |
| tarnish |
to dull the luster or color of. |
| unique |
being the only one of its type; sole; single. |