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slo·gan

slogan

 
 
pronunciation:
slo gn
features:
Word History, Word Explorer
part of speech: noun
definition: a short phrase used to state a principle or political message or to advertise a product; motto.
"I like Ike" was the campaign slogan for President Dwight Eisenhower.
synonyms:
motto
Word History
Slogan comes from slogorne, an early Scottish Gaelic word that meant "war cry."
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See
  advertise, advertisement